In 2016 India is expected to become one of the largest domain markets in the world. This is according to the prediction of one of the world’s largest domain registrars.
Research conducted by several marketing companies on a global scale indicates that within two years India can become one of the major players in the global domain market. According to one report, the number of Internet users will be rising at a double-digit rate until 2018- faster than in any other country in South Asia. The reason for this growth is the growing number of ways people can access the Internet: via smartphones and 3G and 4G technology.
Currently in India there are about 243 million Internet users. The Internet boom is directly related to the heightened interest in domain investments which are increasingly considered as a safe way to locate as well as multiply the capital. Appropriate strategy can help ensure successful investing in domain names. The best bet is to buy names associated with popular, commonly used terms and phrases that are short and easy to remember, as well as those associated with the brand image.
Currently, only 10-15 percent of India’s population has Internet access, showing enormous potential for the growth and development of telecommunication technology in this country. At the same time, there is also an increasing interest in domain names which are the basis for the operation of any Internet business. consequently, there has been a rise in the number of domain names registered for non-business use in India, such as personal websites, blogs, hobbies, etc. The Indian market is price sensitive as consumers have limited financial capabilities. However, due to low domain prices, there seem to be no obstacles preventing most consumers from buying web domains.